Newspaper is a Business and Business aim to earn profit but for Media and Newspaper, there is no limit. There are no rules or control of what media does. Media or newspapers can build a reputation of anyone in a day or ruin in a day and there are no provisions for making them responsible. Well, it is righty said that “if you read newspaper or media you are misinformed and if you don’t read newspaper or media you are un-informed”. Better is to be un-informed.
Many of the MSME / Traditional Business / Family Owners think that there is nothing in Branding and its Valuation and if so, then the best example is how WAMAN HARI PETE, Kalyan Jewellers have hit hard the already saturated retail jewelry shops and today the brand value of WAMAN HARI PETE, Kalayn Jewellers is more than may combine retail jewelry store. Delay in taking the steps in creating the brand and valuing is no loss to anyone but to yourself.