Many of the MSME / Traditional Business / Family Owners think that there is nothing in Branding and its Valuation and if so, then the best example is how WAMAN HARI PETE, Kalyan Jewellers have hit hard the already saturated retail jewelry shops and today the brand value of WAMAN HARI PETE, Kalayn Jewellers is more than may combine retail jewelry store. Delay in taking the steps in creating the brand and valuing is no loss to anyone but to yourself.